No disease-cure claims
Cultural or consultation services must not claim to treat or cure disease.
Safer replacement: Remove the treatment claim and direct users to qualified health professionals.
How to use this policy
Allowed examples are responsible framing, not pre-approval of a complete advertisement. Restricted wording requires current, specific evidence and human review. Prohibited wording must not be published. The rules apply to member, institution, service, case and editorial public content.
No outcome guarantees
Do not guarantee success, accuracy, profit, cure or another service outcome.
Safer replacement: Describe method, limits, sources and uncertainty instead.
No fear or destiny coercion
Do not use disaster, death, bankruptcy or destiny claims to create fear, force a purchase or deter professional help.
Safer replacement: Use optional, non-threatening cultural interpretation with practical limits.
External recognition requires verification
Government, international or authoritative-recognition claims must identify the granting body, scope, date and verifiable evidence.
Safer replacement: Name the granting body and evidence link, or remove the recognition claim.
Scientific-proof wording requires strict evidence
Before using scientifically proven, science-backed or empirical wording, verify study design, source, scope and limitations.
Safer replacement: Cite the source and evidence type accurately; otherwise describe the traditional or cultural context.
Comparative superlatives
Number one, most authoritative or highest-standard claims require a clear, current and reproducible comparison basis.
Safer replacement: Use specific, verifiable qualifications, service scope or dated facts.
Credentials and titles require verification
Expert, master, registered, licensed or certified titles require a verifiable issuer, scope, jurisdiction and current status.
Safer replacement: State the exact title, issuer and valid scope without implying a statutory credential.
Qualify the evidence level
Distinguish traditional, cultural and observational material from scientific causal evidence, with a verifiable source.
Safer replacement: Say “according to the cited traditional source / case observation”; do not expand it into proven causation.
Clear scope boundary
State clearly that the service does not replace medical, mental-health, legal or investment advice and does not guarantee outcomes.
Safer replacement: Use a verifiable, non-absolute scope statement that does not create fear.