No disease-cure claims
Cultural or consultation services must not claim to treat or cure disease.
Safer replacement: Remove the treatment claim and direct users to qualified health professionals.
How to use this policy
Allowed examples are responsible framing, not pre-approval of a complete advertisement. Restricted wording requires current, specific evidence and human review. Prohibited wording must not be published. The rules apply to member, institution, service, case and editorial public content.
No outcome guarantees
Do not guarantee success, accuracy, profit, cure or another service outcome.
Safer replacement: Describe method, limits, sources and uncertainty instead.
No fear or destiny coercion
Do not use disaster, death, bankruptcy or destiny claims to create fear, force a purchase or deter professional help.
Safer replacement: Use optional, non-threatening cultural interpretation with practical limits.